Hi, I’m Anastasiia – a marketing, media, and advertising professional who blends storytelling with data to drive growth. I specialize in creating global, multi-channel campaigns that resonate with audiences and deliver measurable results.

With experience in advertising sales, I leverage insights to craft strategies that build meaningful connections and drive business success.

Work Experience

Work Experience

Digital Sales Planner

@ The Walt Disney Company

Disney's Addressable/Digital Pricing and Planning team plays a crucial role in developing data-driven strategies to drive ad sales across Disney’s digital platforms. Our team focuses on delivering targeted, personalized advertising solutions that maximize reach and engagement for clients, utilizing insights from streaming data and audience behavior. By collaborating with internal stakeholders and leveraging cutting-edge technology, the team ensures effective campaign execution and measurable results for a variety of brands across Disney+, Hulu, and other digital properties.

Previous Positions

Skills

Digital Media Planning & Strategy

Extensive experience developing tailored digital campaigns that align with client goals, leveraging insights to optimize performance across platforms and drive impactful results.

Global Marketing & Partnership Development

Expertise in fostering partnerships with global brands, ensuring campaigns resonate across international markets. Adept at conducting market research and analyzing consumer trends to support the development of globally consistent yet locally relevant marketing strategies. Successfully managed collaboration between stakeholders to execute high-impact campaigns that align with brand objectives.

Data Analysis & Visualization

Proficient in tools like Tableau, Looker, and Excel for analyzing performance metrics and presenting actionable insights through clear and visually compelling reports.

Performance Marketing

In-depth understanding of performance-driven strategies that boost audience engagement and brand visibility. Proficient in analyzing consumer behavior, implementing creative solutions, and optimizing marketing efforts across multiple channels for measurable impact.

Proven expertise in fostering strong relationships between clients and brands to drive business growth and enhance brand visibility. Skilled in implementing comprehensive strategies that align with clients' objectives and brand values.

Client and Brand Relations

Education

Education

New York University

Bachelor of Science - Media, Culture, and Communication

Departmental Honors

GPA: 3.7/4.0

Awards: Academic Excellence Award, Graduating Founders’ Award, ITA All-American Honors in Tennis, Dean’s List

Clubs: NYU Model United Nations, NYU Stern Undergraduate Luxury and Retail Association, Marketing Society, Women in Business, Comm Club, Varsity Tennis

Coursework

  • Media and Entertainment

    Business of Media

    Digital Media: Theory and Practice

    New Media Research Studio

    Entertainment and Media Industries

    Research Methods in Media

    Senior Honors Seminar

  • Marketing and Publicity

    Marketing Fundamentals

    Advertising and Marketing

    Consumer Behavior

    Brand Strategy and Planning

    Managing Creative Content Development

    Rethinking Public Relations

  • Society and Technology

    Data and Society

    International Economics

    Political Communication

    Creative Coding

    Global Business Trends

    International Politics