Responsibilities

• Tracked and captured global, regional, and local activity of all campaigns and assisted in the development and management of key partnerships with global brands, including American Express, ASUS, TUMI, Zotac, Fortnite, and others

• Brainstormed 15 ideas for brands and categories that would be good fits for marketing partnerships on future titles

• Liaised with international offices on all monthly status sales calls, and regional agency calls and helped to vet and process new deals for approval

• Developed a new key media flow template to ease the process of managing creative content and development

• Conducted extensive research and analysis of international markets, trends, and consumer behavior to inform marketing strategies and tactics, and provided actionable insights to senior management 

• Summarized the annual international marketing partnership incomings across 80 different regions for 2021-2022 titles and created a territory ranking for the most successful regions

• Contributed to the development of marketing materials and assets, including trailers, marketing activations, social media content, and advertising campaigns for films such as Spider-verse 2, Kraven, Madame Web, Gran Turismo, Bullet Train