
Responsibilities
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August 2024 - present
Develop and tailor multi-million-dollar digital media plans for the addressable sales team, leveraging comprehensive insights to drive revenue and optimize campaign performance.
Manage key accounts and work directly with major brands such as Toyota, McDonald’s, Honda, Grammarly, and Publix ensuring alignment with their marketing goals and maximizing ad revenue for Disney’s streaming services.
Contribute to the growth of Disney's streaming services by effectively positioning and selling innovative advertising solutions and sponsorship opportunities for Hulu, Disney+, and ESPN+, increasing overall ad revenue and market share.
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August 2023 - August 2024
Directly managed a $18M+ secured account list containing high-priority clients, requiring specialized in-depth knowledge of specific deal points, ensuring deal dollars are booked and consistent with what advertisers have purchased.
Took ownership of multiple, multi-million dollar linear sales deals for clients such as ADT, Peloton, Subway, SKIMS, Procter & Gamble, DoorDash, Credit Karma, Noom, HelloFresh, University of Phoenix, Progressive, Bombas, Charlotte Tilbury, La Colombe, and others.
Actively contributed to revenue maximization by processing and entering remnant orders totaling $13M+ across entertainment and sports cable, ensuring accuracy and alignment with client objectives.
Agency Partners