Madison Square Garden

Responsibilities

Monitored and reported on media performance metrics, including impressions, click-through rates, and return on ad spend, and provided regular insights and recommendations for campaign optimization and improvement
Played a key role in optimizing the allocation of a $1M+ media budget across all campaigns, leveraging data-driven insights and strategic analysis to maximize return on investment and achieve campaign goals
Actively participated in team brainstorming sessions, contributing innovative ideas and solutions to complex marketing challenges, resulting in the successful implementation of creative campaigns that resonated with the target audience for New York Knicks, New York Rangers, Christmas Spectacular, and other live shows

Highlights

Participated in the Shark Tank Project and got 1st place with my group for the pitch and idea for the launch of the Sphere arena in Las Vegas, the latest MSG project. The topic is as follows:

“How can we quickly educate audiences about Sphere and drive interest before opening?

Which strategies and channels would be effective in convincing audiences that Sphere is an innovative, premium experience worth paying for?”