Hi there! My name is Anastasiia, and I am a storyteller, passionate about global marketing, digital media, and product marketing.

Work Experience

Work Experience

I have been learning about brand strategy, visual and written communications, digital media, and product marketing/management through various work experiences, and am excited to apply these skills to my future work as a storyteller.

Skills

Visual Design

Demonstrated through experience using graphic design software such as Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva to design marketing collateral and create visual content, as well as experience using video editing software (e.g. Adobe Premiere Pro, Final Cut Pro) to create engaging video content.

Project Management

Experience using project management tools such as Asana, Trello, and Salesforce to manage multiple projects, prioritize tasks, and meet deadlines, as well as knowledge of agile marketing methodologies and experience working with cross-functional teams.

Pay-per-click (PPC) Advertising

Experience with managing paid advertising campaigns on platforms such as Google Ads or Facebook Ads and technical skills in ad targeting, copywriting, bid management, and analytics tracking.

Data Analysis & Visualization

Proficiency in data analysis tools such as Excel or Google Sheets, as well as experience with data visualization tools such as Tableau or Google Data Studio. Experience in effectively tracking and analyzing campaign performance, identifying trends and opportunities, and presenting insights to stakeholders.

Web Design and Development

Knowledge of web design principles, including HTML, CSS, and JavaScript, as well as website optimization techniques and website builders like Wordpress and Squarespace.

Client and Brand Relations

Proven expertise in fostering strong relationships between clients and brands to drive business growth and enhance brand visibility. Skilled in implementing comprehensive strategies that align with clients' objectives and brand values.

Education

Education

New York University

Bachelor of Science - Media, Culture, and Communication

Departmental Honors

Sep 2019 - May 2023

GPA: 3.7/4.0

Awards: Academic Excellence Award, Graduating Founders’ Award, ITA All-American Honors in Tennis, Dean’s List

Clubs: NYU Model United Nations, NYU Stern Undergraduate Luxury and Retail Association, Marketing Society, Women in Business, Comm Club, Varsity Tennis

Coursework

  • Media and Entertainment

    Business of Media

    Digital Media: Theory and Practice

    New Media Research Studio

    Entertainment and Media Industries

    Research Methods in Media

    Senior Honors Seminar

  • Marketing and Publicity

    Marketing Fundamentals

    Advertising and Marketing

    Consumer Behavior

    Brand Strategy and Planning

    Managing Creative Content Development

    Rethinking Public Relations

  • Society and Technology

    Data and Society

    International Economics

    Political Communication

    Creative Coding

    Global Business Trends

    International Politics